Brand enhancement and online marketing for Soluzione by INVICTUS

Soluzione Script GmbH offers innovative learning technologies, particularly for software migrations of Microsoft Office, Windows, and productivity tools. Soluzione's products are used for employee training and by companies, authorities, and institutions from all sectors – for peak performance in the modern workplace.

Our Task

The task was to increase brand awareness and optimise the overall online presence, as well as the LinkedIn presence, through comprehensive branding, modern web design, and a targeted content strategy.

  • Website Relaunch
  • Phishing Awareness Campaign
  • Social Selling
  • Search engine and social media marketing
  • Visual and graphical support

Project Goals

  • Good market positioning and visibility
  • Better audience targeting through campaigns
  • Established LinkedIn presence

The Challenges

Soluzione was looking for a way to strengthen its brand positioning in the market and increase the visibility of its innovative offerings. A website relaunch was desired. Additionally, there was a need to reach potential customers more effectively with targeted campaigns and to vividly communicate topics such as „digital fitness“ and „phishing awareness.“ At the same time, Soluzione wanted to make better strategic use of LinkedIn to intensify interaction with its target audience.

Implementation

To support a solution in mastering these challenges, INVICTUS took the following steps:

  • Website Relaunch and Branding Development of a new website structure to support customer acquisition and position the brand as an expert in digital fitness. Integration of tools such as Matomo (Analytics) and a newsletter system, accompanied by professional image editing and graphic elements with a sporting association.
  • Phishing Awareness Campaign Design and technical implementation of a special landing page for phishing awareness training. Development of a targeted approach to raise awareness of cybersecurity topics for campaigns.
  • Social Selling, Search Engine and Social Media Marketing: Implementation of SEO and SEA measures to increase visibility. Social selling campaigns to support the AI webinar series. Creation and deployment of LinkedIn campaigns. Comprehensive LinkedIn training and regular consultation for the Soluzione team to optimise platform usage for organic reach.
  • Visual and graphical support Development of banners, social media visuals, and website graphics to present Soluzione as modern and innovative.

Facts

  • Customer since 2024
  • Adoption Services
  • E-Learning & Training for AI
  • Cybersecurity
  • Microsoft 365
  • Web Design
  • SEO & SEA
  • LinkedIn Training
  • Social Ads (LinkedIn)
  • Social Selling
  • Phishing Awareness Campaign

Further projects

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Stefan Roggatz

CEO