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Brand building and online presence for Nuventura – Strategy and measures and Invictus

Nuventura develops and produces SF6-free switchgear that replaces conventional systems with climate-damaging gases – a crucial step towards a more sustainable energy sector.

To establish the brand in the market, Invictus Nuventura will be supported with a data-driven marketing strategy for increased visibility, brand awareness, and high-quality B2B leads.

Our Task

Invictus was commissioned to develop a clear and effective marketing strategy to support Nuventura's market entry and position the brand as a leading provider of SF6-free switchgear.

This includes a comprehensive content and campaign plan, strategic LinkedIn management, and the execution of Google Ads campaigns.

Project Goals

  • Increase brand awareness among relevant target audiences
  • Generate high-quality leads for sales
  • Positioning as an innovative, sustainable technology provider

The Challenges

  • Complex technical product with added value that requires explanation
  • Building trust and awareness in a conservative industry
  • Target groups with a high degree of specialisation (energy suppliers, grid operators, engineers)

 

Implementation

To achieve the ambitious goals, Invictus developed a holistic three-phase strategy:

  1. Awareness: LinkedIn brand awareness campaigns to increase visibility in the energy sector.
  2. Consideration: Content campaigns focusing on the benefits and sustainability of SF6-free switchgear.
  3. Lead generation via targeted LinkedIn Ads funnels, supported by Google Ads for additional reach.

Furthermore, Invictus took over the complete management of the LinkedIn account – from content planning and community management to campaign evaluation.

 

Facts

  • Sector: Energy / Technology
  • Objectives: Brand awareness & lead generation
  • Channels: LinkedIn & Google Ads
  • Results: 2000+ new followers, 34,000 visitors to the website, 6.000.000Impressions, CPC under €1
  • Significant increase in brand awareness: For a startup in the energy sector, visibility and awareness were significantly increased in a short period of time.

Conclusion:
Through strategic use of LinkedIn and Google campaigns, a strong brand presence was established in a highly specialised market – an exceptional result for a young B2B company.

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Stefan Roggatz

CEO