Xing, LinkedIn, Twitter and Co. – Why social media is so important for B2B and what the benefits are?
Social media has long been used beyond the B2C sector. Nowadays, no company can afford to ignore social networks – especially not in B2B. Decision-makers are real people who use social media for information and communication. Xing, LinkedIn, and Twitter hold enormous potential for customer engagement, lead generation, employer branding, and, not least, for networking.